Guilty hitmaker Paloma Faith has collaborated with Škoda to launch the Driver's Seat Initiative, the latest instalment of the Czech car manufacturer's Driven by Something Different campaign.

The initiative, working in partnership with The Prince's Trust, aims to celebrate individuality and give young people 'the opportunity to shape their own future and make a positive impact on their local community'. Faith will front a new campaign to support the initiative, and commented 'The Prince’s Trust is a charity that is close to my heart and was an organisation that helped me when I was a teenager. The new initiative that we are launching will provide real opportunities to young people, helping them achieve whatever they dream possible'.